企业软实力战略与资源整合（Enterprise soft power strategy and resource integration）.docVIP

企业软实力战略与资源整合（Enterprise soft power strategy and resource integration） Deng Zhenghong, the future survival of the enterprise management concept, source to resolve environmental change high uncertainty and high risk, is the enterprise in the premise of fully grasp the trend of the market trends and changes, how to guide the management and sustainable development by now the future vision. Survival is the eternal proposition, the future survival of the enterprise management with the core of survival as the leading force, the core idea and core survival for the spindle, the enterprise survival is decomposed into three propositions, namely the enterprise how to live (the Deng Zhenghong Bray column) too, live well, live for a long time. For the future survival of enterprises, these three propositions are coherent, and in turn from low to high development. The enterprise live is to adapt to the changing environment, known as the living environment of enterprises; to live well is mainly rely on the resources, known as the basic survival of enterprises; long mainly follow the cultural guidance, known as the core of life. The future survival of the enterprise management is the focus on the enterprise in the future, will be the core concept of survival in the enterprise the environment survival and basic survival stage, to enable enterprises to understand the thoughts and the doings are ready for future survival, the soft power of this preparation is the enterprise accumulation process, is a process of enterprise soft power the effect on the enterprise hard power enterprises to form the core of survivability. Therefore, the significance of enterprise soft power is not in now, but in the future, how to ensure the sustainable development of the enterprise and the foundation (the Deng Zhenghong long vPro column) green, so called strategic forward-looking topic. Enterprise soft power strategy is also the enterprises future survival strategy, and the soft power theory of enterprise