商业化办事设计简答题（Commercial design; brief answer）.docVIP

商业化办事设计简答题（Commercial design; brief answer） First, the noun explanation 1., the overall organization The overall arrangement of the format is based on the designers understanding of the content of the layout, and then overall consideration, highlighting the focus, so that the entire picture arranged in an orderly manner, clear and definite. 2. focus vision process The center of gravity is the visual center of gravity that is accepted by the human body. It is different from the center of the geometrical sense. In the visual process, the visual center of gravity is used as the center, and the layout design can be arranged according to the principle of mechanics. Generally speaking, the visual process of gravity center can be considered in several aspects, such as centripetal, centrifugal, clockwise rotation, anticlockwise rotation, etc.. The visual process of gravity makes the graphic language vivid and vivid. The 3. stresses (row spacing spacing kerning) The first word or letter text is amplified, sinking or with dots, at the beginning of the party, the star decoration. The first is emphasized in the text, so as to attract attention, active layout decoration. It is a commonly used method in text layout. 4. rational arrangement (perceptual choreography) Rational arrangement to the beauty of the form rule for technologyspremise between diagonal and vertical line and horizontal line and the graphic elements of the size, proportion of elements, arrange the basic framework. On this basis, the layout of graphics, text layout clean and orderly. 5. repeated visual processes Repetition occurs when the same or similar visual elements are repeated. It is widely used in the art design, and the repeated visual process can deepen the impression on visual function and enhance peoples memory. It is one of the commonly used forms of visual communication design. Repetition is also a natural phenomenon. In the format design, the repetition of the visual guidance can enhance the intensi