外销转内销企业关节点把控（Export to domestic enterprises, joint points to control）.docVIP

外销转内销企业关节点把控（Export to domestic enterprises, joint points to control） I think: management concept transformation, market demand-oriented, industrial channels integration, brand integration, communication, team building is the key to success. First, the management concept transformation: from product manufacturers to brand operators transformation type: The characteristics of export-oriented enterprises in the industry chain is short, OEM under the mode of market risk and competitive pressures are borne by the brand, its success comes from the brands of products needs to grasp, as long as they become product experts, to create technological advantages, good product quality and raw material cost advantage, production management reached the international level, can make the end market value. But once these products are sold for themselves, export-oriented enterprises must change their thinking, from product manufacturing enterprises to brand management role transformation. The same piece of clothing, a pair of shoes, the same processing factory, a different product marks, in domestic and international market retail price is a world of difference , the ultimate goal of export-oriented enterprises in domestic demand in the support of independent brands, create a powerful brand in the industry category, with the brand to win the added value and profit of the consumer market, the enterprises will be the real transformation of the long road. But we found in the survey, many enterprises have been operating for many years, to meet the low-end market and small profits, no brand awareness, do not pay attention to brand building, not the core value of the brand refined, even the lack of brand VI system (LOGO, product packaging, terminal image etc.), brand is not doing a good job, which greatly affected the enterprise the development of. Export-oriented enterprises usually use the promotion model of B2B business platform, network yellow pages, EMAIL marketing, directory promotion