奥运擦边球营销,好比窃贼（The Olympic edge ball marketing is like a thief）.docVIP

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2017-10-07 发布于河南
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奥运擦边球营销,好比窃贼（The Olympic edge ball marketing is like a thief）.doc

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奥运擦边球营销,好比窃贼（The Olympic edge ball marketing is like a thief）

奥运擦边球营销,好比窃贼（The Olympic edge ball marketing is like a thief） Non Olympic sponsors such as the Olympic Committee are like thieves Non Olympic sponsors by the concept of the Olympic Games commercial promotion, some unusual success, which makes people spend money as most Olympic sponsors. With the Olympic Games approaching, the regular army and guerrilla exchange of fire is also fierce, and the Olympic Organizing Committee has also tightened the guerrilla in the head on the tight hoop. Arcane polishing committee of the magic curse Before August 8, 2008, the city of Beijing, in addition to automobile exhaust in the air and dust on the road to reduce, there is another kind of pollution is also reduced -- all kinds of the outdoor advertising. From the airport to the subway, and then to the station, and even the bus running on the road, the appearance of clean up. Connecting link and line in Jianguomen subway station tunnel, all kinds of advertising that once bombarded passers-by, now completely changed into the 2008 Beijing Olympic Games sponsor advertising and display around the scenic photography. At the beginning of June this year, China Advertising Association and the Beijing Olympic Organizing Committee joint initiative, the media advertisement should pay attention to prevent the Olympic Games recessive market, to prevent non Olympic sponsors the Olympic concept, promoting business activities. With the Olympic Games approaching, the Olympic non sponsor head hoop began to close more tight. Li Yanjun, director of the Department of legal affairs of the Beijing Organizing Committee for BOCOG, said the request will continue from July 11th until the end of the Paralympics in September 17th, with tougher regulatory measures during the games. At the 1984 Losangeles Olympics in the United States, Ueberroth, an individual contractor, started the brand marketing battle between Olympic sponsors and non sponsors after the Olympics were turned round by sponsors. In order to ensur