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如何把广告业务做得更好(How to do a better job in advertising)
如何把广告业务做得更好(How to do a better job in advertising)
How to do a better job in advertising?
What is a good salesman and a salesman who can create value for himself?
We need a dedicated salesman in the Expo, and we need business professionals with strong business ability. This is not only the requirement of any advertising company to survive and have a good future, but also the demand of its own ability and the realization of self-worth.
Here are some of the lessons learned. For your reference.
A good foundation, advertising salesman Tuiqin mouth.
Tuiqin: refers to the clerk to collect customer information from various aspects, and personally visited several times, keep good relationship with the accumulation of customer data.
Mouth: refers to the clerk to business customers and companies the advantages of clever combination and justify, can accumulate negotiation experience and continue to combat, can achieve good effect of communication with customers, can move the hearts of customers.
Two, advertising based better salesman are handy, heart.
# handy: refers to the clerk to write, write a lot of written materials written and written. Among them:
1. Summary of talks:
1) every time the salesman meets with the customer, he can use the pen to record the negotiation process. At the end of the talks, a summary is made and signed by the customer.
2), every salesman and customer on the table in the forum, can point about the business intentions in mind both sides talk; in the wine salesman can quickly leave after sorting out the discussion points, and on the next day, fax or submit to the customer confirmation signed by the customer. (Note: the summary of the talks is to show the salesmans work seriously; two, to make customers feel that they must take the conversation seriously; three, through summing up, to avoid omissions in their work.)
2. Customer analysis:
1) before the first meeting with customers, we need to make customer development report seriously. Including the an
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