康师傅是如何超越统一的管理（Master Kong is how to transcend the unified management）.docVIP

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康师傅是如何超越统一的管理（Master Kong is how to transcend the unified management）.doc

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康师傅是如何超越统一的管理（Master Kong is how to transcend the unified management）

康师傅是如何超越统一的管理（Master Kong is how to transcend the unified management） case Survey data show that as of the end of June 2009, has reached 54.1% in the Chinese Kangshifu instant noodles market share, and unified market share is less than 15%. And, Kangshifus tea beverage also spelled the market first, the market share was 53.14%, almost second times two times. The interpretation of the master and unity, is the author with numerous beyond count, but the industry forum, everyone is to master this in Taiwan -- the small fry to occupy the unknown to the public, China, more than half of the market share, there are many doubts: what it beyond the big brother unity? What are the secrets to its growth? What did it do to get rid of the unified hand brake? These problems need to be deeply excavated from the development process of Master Kang and the contest between it and the unity. Perceived industry essence (Level 1) Through the master of the legendary venture behind, a lot of people to master success, even beyond unity attributed to market opportunities and huge market potential for growth, but the author thinks, this is Wei Yinghang in experienced setbacks, to perceive the nature of the industry. The master is the founder of Taiwan four brothers: Wei Yingzhou, Wei Wei, Wei Yingchong and Wei Yinghang should be. In 1958, Kangs father and four brothers in Taiwan Wei De village of Changhua set up a small oil mill, named reform. From childhood, four brothers and three sister will help quicker in oil. Although very hard, but you Fang size has not develop until the last century at the end of 70s, their father died when the property and liabilities is the basic. In 1988, many factors, from the family trust of Wei Yinghang diverted from Hongkong to look for opportunities to come to the mainland. At that time, he in the mainland can be said to be unfamiliar, in between the provinces after hard work, the market has been open, because the oil mill, he naturally thought of the developm