形散神不散（Form disperses the spirit to not disperse）.docVIP

形散神不散（Form disperses the spirit to not disperse） - BMWs combination marketing strategy BMW uses core values to command all marketing communications and to carve the essence of its brand in the depths of the consumers brain. BMW is a successful example of all marketing communication activities guided by brand core values. The core value of BMWs brand is driving fun and a chic lifestyle.. As a result, BMW has always spared no effort to improve its handling performance, making driving a fun and enjoyment. No doubt, BMWs success is inseparable from the brand positioning of the perfect marketing mix inseparable. Product differentiation strategy to meet different consumer groups BMWs product development and technological innovation are clearly pointing at how to improve the driving pleasure of the car. BMWs appearance also vividly reflects the brands core values, reflecting a natural, relaxed feeling, and many luxury cars are very solemn features in stark contrast. Under the overall brand core value command, BMW each series of models will have personalized differences, in order to adapt to different consumer groups. For example, several different models of BMWs foray into the Asian market are designed to meet different consumer groups. 1, BMW three series positioning is young, sports. The three series was the senior small car, the new three series three body changes: four door sedan, two seater coupe, convertible and three door small cars, there are seven types of engine. The car is spacious and comfortable. The BMW three series convertible and sport utility vehicle X5 are the new favorites of the BMW family. They are romantic and practical, bringing together strength, elegance and fun. 2, BMW five series positioning business, sports. A midsize sedan with a powerful engine, the five family is BMWs new invention. The sensitivity of the five series is similar except that they are larger in appearance than the three series. The five series, with two bodywork designs, is equi