成功的产品经理（Successful product manager）.docVIP

成功的产品经理（Successful product manager） Successful product manager On May 2012 21-22, May 2012 24-25, Beijing Shenzhen | | May 2012 29-30, Shanghai June 2012 18-19, Shenzhen Suitable for: CEO/, general manager of business development, the company General Manager / Deputy General Engineer / technical director, HR Director, product line director, Product Manager / Project Manager, PMO (Project Management Office) member, director of marketing, director of technical support. Successful product manager - the brutal growth of product managers Curriculum background In the process of service for many domestic scientific and technological enterprises, it is found that the following problems are common among enterprises: This product development behind closed doors, only focus on technology, not paying attention to customers, develop from morning till night, a lot of product development, but only a handful of products to make money This product developed to find customers, find the selling, sales staff complain about our products on a stretcher on the out of the way, the product is no advantage, do not know the competitors weaknesses, but we tend to be the weak point to seize the opponent I almost no product roadmap planning, planning is mainly technology driven, customer demand to be planning personnel, the company lost contact with the brain nerve endings I understand the technology market, understand the technology, do not understand the market, do not know who should be responsible for the demand, the lack of a complete collection, summary, analysis of the mechanism of demand When the sales driving mistake is market driven, the sales staff feedback demand is often short-term behavior, and very personalized, personalized needs of these R d always be driven around the track, also be the boss scolded you fools, why not a few fist product?...... When an enterprise leap from a single product line to the product line, the product manager must break a bottleneck is the companys cul