扒开妖魔化迷雾 复原管理外乡企业的竞争力（Open up the fog and restore the competitiveness of local enterprises）.docVIP

扒开妖魔化迷雾 复原管理外乡企业的竞争力（Open up the fog and restore the competitiveness of local enterprises） To this end, Yake faces an arduous task: change the original extensive marketing operation system, build a platform for the promotion of new products to ensure that the guarantee of success. Initially, Yake in marketing management [2] the case Fujian liraun and Qipai clothing was facing the following problems: has not yet established a standard corporate governance structure constraint company decision-making and business activities; the functions of the various departments, the lack of cross, dislocation and other issues, responsibilities, rights and interests is not clear; the lack of effective organization the internal mechanism of competition, no co-ordination between departments, mutual shuffle or fight the enemy separately; the lack of strict implementation of standards, rules and regulations, it is difficult to effectively docking between departments; work without staff assessment, the lack of a sense of responsibility for their work; poor execution, leadership is weak; the original habits ingrained... Catch ends... Model, end product development, on the other side is the dealer policy, and in the middle of the marketing experience marketing is a 1998 American strategic horizon LLP The two founders of Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consume