心智时代的战略营销（Strategic marketing in the age of mind）.docVIP

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心智时代的战略营销（Strategic marketing in the age of mind）.doc

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心智时代的战略营销（Strategic marketing in the age of mind）

心智时代的战略营销（Strategic marketing in the age of mind） Series before In November 11, 2009, the first 2009 China orientation summit was held at the Shanghai world financial center. Location master AI #8226 83 years old; Mr. Rees and his daughter - positioning theory successor Lara ? Rees China attended the summit to make light of travelling a thousand li, made a special report and the brand strategy China category at the summit, and China Chinese enterprises participating entrepreneurs and marketing elite to discuss the brand strategy of the post crisis era. In 1972, Mr. Rees and his partners put forward the positioning theory, and opened up a new marketing thinking, which brought new ideas and methods to the marketing circle. Subsequently, the positioning theory gets more and more attention from the enterprises. After the introduction of the final theory to China, many Chinese enterprises benefited greatly from marketing and brand strategy. Sales and marketing attaches great importance to the research and promotion of positioning theory and practice. As early as 2002, this publication has constantly spread the positioning theory to readers. Since January 2008, Mr. Rees has opened an exclusive column in our newspaper for two consecutive years to discuss the positioning theory. He Chinese of marketing by readers and high perspicacity, enterprises of praise. At the opening ceremony of the summit, Mr. Li Yingsheng, President and editor in chief of the society, delivered a speech, which fully affirmed the scientific nature of the positioning theory and its significance to Chinas marketing. He said: Rees has always been moved by the enthusiasm of Chinese enterprises to move us.. His prediction of the diversification strategy of some well-known domestic enterprises has become a reality, and the scientific nature of his theory is beyond doubt. Many suggestions given by Mr. Rees are invaluable to Chinas marketing practice in the context of globalization. After the summit, Preside