客户关系管理crm（Customer Relationship Management CRM）.docVIP

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客户关系管理crm（Customer Relationship Management CRM）.doc

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客户关系管理crm（Customer Relationship Management CRM）

客户关系管理crm（Customer Relationship Management CRM） Background: the next few years, with the computer network and the high popularity of the millions of college students will become the core of the era of mainstream consumer groups. The new Intel core 2 Duo processor, INTEL tailored specifically for college students of the core brand CLUB, interactive online community, the person responsible for the operation and maintenance, make it become the main position of INTEL brand promotion, brand communication among students of the tribe, experience the product multimedia window. Strategy: mop, tailored for the enterprise, with Web2. 0 temperament online interactive entertainment community platform - INTEL core brand new campus life CLUB, MOP station all kinds of advanced technology and function of humanized design in a real Web2. 0, the application of technology in the platform, that is, the concept of entertainment and interactive community. INTEL core CLUB brand bearing core era can bring to the new campus crowd, the ubiquitous digital entertainment life, let them become the faithful support core culture. INTEL core community based my space platform, by setting different themes of the circle, communicate and exchange of different interests to attract users through a variety of ways of text, pictures, audio, video etc.. The core of cultural infiltration into the campus all aspects of basic necessities of life, let the campus groups in the community everywhere to experience the core to bring their own life surprise change, and eventually become followers and disseminators of core culture. Theme: new campus life Time: 2006 to present Creative point: Innovatively to name extending from the core brand cool business index to participate in the brand CLUB user score, increase in users of the brand CLUB viscosity at the same time, the popular brand. Gradually tap into different types of grassroots cattle, become different users in the circle of circle owners and opinion leaders,