- 1、本文档共8页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
客户价值07676(Customer value 07676)
客户价值07676(Customer value 07676)
Logistics enterprise customer lifetime value management research - Cui Hui Zhang Qing ([1] [2] [1] of Qinhuangdao Institute of Technology Department of business in Hebei, Qinhuangdao 066100;
[2] Department of management engineering, Qinhuangdao Institute of Technology, Hebei, Qinhuangdao 065200, China
Abstract: for the customers value, not only to dig out the value of each customer, but more importantly, to tap the customers lifetime value. Customer lifetime value management is of great importance to logistics enterprises, and it is the foundation of long-term and steady development of logistics enterprises. From the logistics enterprises to improve the quality of staff, to build a complete CRM system, reduce the cost of logistics, improve the logistics management level, shaping the five aspects of logistics enterprise culture gives the logistics enterprise customer lifetime value management strategy
Key words: logistics enterprise customer lifetime value management strategy
CLC number: F25, document identification code: A, article number: 1007-3973 (2010) 011-139-02
With the market changing from selling to buyers and the increasing competition among enterprises, the idea of customer as the center is gradually being deeply rooted in the hearts of the people. Enterprises in the implementation of customer relationship management strategy of the enterprise must first find profitable customers, the largest customer lifetime value, and then take appropriate management strategies on the part of customers, to develop and maintain the relationship between enterprises and customers, and then get more profits. With the rapid development of the logistics industry, these are especially true for logistics enterprises.
1, the connotation of customer lifetime value
Customer value is the value that a customer can bring to an enterprise when it continues to interact with an enterprise. Customer lifetime value refers to the total amount of revenue that
您可能关注的文档
- 南开大学2012年招收攻读硕士学位研究生说明(Nankai University in 2012 to recruit for master's degree, Graduate Student Notes).doc
- 南开大学《行政管理学》14春在线作业(Nankai University, administration 14 spring online homework).doc
- 南怀瑾先生访谈(Interview with Mr. Nan Huaijin).doc
- 医药行业集团型企业的信息化需求分析(Information demand analysis of group enterprises in pharmaceutical industry).doc
- 南昌吃饭的地方(A place where Nanchang eats).doc
- 南昌崛起在中部(Nanchang rising in the middle).doc
- 南开10秋学期《管理学》在线作业(Nankai 10 autumn semester management online homework).doc
- 卖时间的人(Man of time).doc
- 单元整合·群文阅读三年级下册第五组可贵的亲情、友情教学设计小学语文·人民教育出版社·课程教材(Unit integration group text reading the third grade 2 fifth groups of precious friendship teaching design of primary school Chinese people's education press.doc
- 南海岛屿资料(South China islands information).doc
最近下载
- TRIZ理论学习---什么是TRIZ.ppt VIP
- 幼儿园课件:微视频拍摄与剪辑分享.pptx
- 博雅汉语初级起步篇1 第20课 看病人.pptx
- 中小学幼儿园期末家长会 暑假安全教育班会ppt 两篇3.pptx VIP
- 《数据中心液冷系统技术规程》.docx
- 脱水蔬菜加工厂建设工程项目立项申请报告.pdf
- 2024年华为数通高级 HCIE-DatacomH12-891认证考试题库(真题版).docx
- 电磁场与电磁波理论-南京邮电大学-中国大学MOOC慕课答案.pdf
- 8D Score Card-8D报告评分表(英文版).xls VIP
- 20240308-华宝证券-保险行业2023保险资产管理年度报告:初心如磐,应势而谋.pdf
文档评论(0)