文化营销与营销文化（Cultural marketing and marketing culture）.docVIP

文化营销与营销文化（Cultural marketing and marketing culture） In twenty-first Century, Chinas market economic order is becoming more and more standardized, and more and more fields will establish quality standards management system which is in line with international standards. The situation that prices have been used as the core competitiveness has been changing in the past. Some new factors will directly affect the comprehensive competitiveness of enterprises and products. Especially in the post WTO era, the continuous improvement of national income, the overall optimization of cultural literacy, cultural marketing and marketing culture further concern. Cultural marketing is the means and means of using cultural factors to start the market and promote sales; Marketing culture is the cultural concept, mode and system of marketing. With the development of market economy in twenty-first Century, more and more attention should be paid to cultural marketing. It is necessary to build a marketing culture with Chinese characteristics and enterprise characteristics. Culture has become an era of capital, and culture has become an important capital of marketing Marx in the Communist Manifesto is foreseen in the world commodity production and market trends in the economy, in particular, the trend of the worldwide exchange of commodities, including material production, spirit production is so. It is this trend, leading to the world for copyright and patent, trademark and other creative knowledge asset ownership legislation protection, spiritual production, intellectual labor as a commodity to enter the market, not only make the lawyer, planning, consulting industry, brokers, writers and artists such as intellectual property owner rich, even the copyright and patent and trademark and other intellectual assets, can become the law of equity participation in the distribution of surplus value. The age of intelligence, wisdom, and becoming capital has long arrived. The combination of cultural