旅游业的竞争形态由价格竞争向品牌竞争转型（The competitive form of Tourism transition from price competition to brand competition）.docVIP

旅游业的竞争形态由价格竞争向品牌竞争转型（The competitive form of Tourism transition from price competition to brand competition） The competitive form of Tourism: transition from price competition to brand competition In the backward stage of the industrial society and the backward industrial society, what is the way of made in China? In the booming wave of Global trade in services, Chinese service how to ride the wind and waves? As a leader in service industry, why is Chinas tourism industry service for China? First, it is necessary for the social development to shift the manufacturing economy to the service economy In the book the arrival of the post industrial society, American scholar Daniel Bell divided society into pre industrial society, industrial society and post industrial society. The former industrial society is the competition with the natural world, the industrial society is the competition with the processed natural world, and the latter industrial society is based on the service industry, and it is the competition between people. If the industrial society is based on the number of goods as living standards to determine if the definition of post industrial society according to the service and comfort -- health care, education, entertainment and art by measuring the quality of life of the standard to determine. The basic content of the post industrial society is that the economy shifts from manufacturing economy to service economy. In the post industrial society, the service economy will become the main form of social economy, and the service industry will become the largest component of the economy. The evolution law of the pillar industries in developed countries shows that. In Japan, for example, after the completion of industrialization in 1970s, the industrial structure has undergone major adjustments, and the third industry has become the largest component of the economy, and tourism has developed rapidly during this period. At the beginning of the new century, Japan