电视直销领域如何开展化妆品营销（How to develop cosmetics marketing in the field of TV direct selling）.docVIP

电视直销领域如何开展化妆品营销（How to develop cosmetics marketing in the field of TV direct selling） Catalog First page Second page Why cosmetics in the field of direct selling television always come also in a hurry, and also in a hurry, can not escape the short-lived misfortune? Many TV direct selling enterprises have been thinking and trying to find a suitable for TV direct sales platform, but also through the long-term operation of the ground channel cosmetics marketing From EMKT. Com. Cn Road, but so far in the field of television direct sales, no enterprise has successfully created a high reputation, reputation of cosmetics brand. Of course, individual enterprises do not have the long-term operation of pure consciousness, short-term interests, and most of the TV direct selling enterprises want to find a an even highway, but could not find the way. From the point of view of marketing, this paper provides a lot of constructive suggestions for the successful operation of cosmetics by TV direct selling enterprises. First, the status quo and problems of cosmetics in the field of direct selling of TV 1, product problems 1) product structure: a single product, make it on a single product, the advantage of advertising resources for centralized use, can expand the visibility of the product in a relatively short period of time, can make the direct platform quickly return the funds; disadvantage is that a single product can not support on the ground in shopping malls and supermarkets distribution terminal counters for sales and profits. 2) price is much higher than similar products in the retail price, leading consumers to use the product, feel the actual results and similar priced products are similar, it is difficult to form the two buy back, fewer passengers, unable to establish customer loyalty. 3) product concept: too fictional, low confidence, some consumers with higher cultural level have no confidence in TV direct selling advertisement. 4) product packaging: packaging is not hig