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- 2017-10-07 发布于河南
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美容师别让你的顾客说no(Beautician dont let your customers say no)
美容师别让你的顾客说no(Beautician dont let your customers say no)
(1) the five forms of the customers no
1, defense type through expert investigation: customers do not have a clear reason to reject 70.9%, indicating that about 7 of customers just want to find an excuse to send beauticians. The essence of this refusal is the refusal to marketing the act itself, called defensive denial. Scientists tell us: the external manifestation of peoples behavior is often the result of heart activity, according to S. Floyd, the original human desire is the pursuit of happiness , escape the pain, the main performance is: not willing to accept constraints according to their own wishes, love acting on the outside of the forced act in a diametrically opposite way. The primitive mentality of pursuing happiness can only be limited by the accumulation of education and experience. For a beauticians promotion, the customers instinctive reaction is: she wants to earn my money, deduct a percentage from a sum, protect myself quickly. As long as the beautician patiently persuade customers to educate and gradually overcome psychological barriers, marketing activities will go on smoothly. Successful marketing begins with overcoming this denial.
2, distrust, distrust, refusal is not a refusal to sell, but a part of refusal to do so -- marketing products. It is generally believed that the success or failure of marketing depends on the quality of the product, although there is some truth, but it can not be generalized. Sometimes, the same good product, different beautician marketing performance is very different, why? There is a lot of evidence that customers are more likely to buy products from their trusted beauticians under the same conditions as other factors. Therefore, if you want to be a successful beautician, you must try your best to get the respect and trust of your customers.
3, another important reason why customers are not buying products without demand is that they do not need the products th
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