上海家化风雨之后见彩虹（Shanghai home rainbow after the storm）.docVIP

上海家化风雨之后见彩虹（Shanghai home rainbow after the storm） From 1898 at the end of the Qing Dynasty Hongkong guangshenghang to modern cosmetics company today, Shanghai Jahwa after several generations of hard work, passed through more than 100 years of history, and this historical process is the history of the development of national industry Chinese. At present, Shanghai Jahwa owns many national brands, such as Chinfie, Herborist in the market segments, GF, COCOOL, large circulation in the field, Maxam, Shu Xin, Liu Shen home, especially the six trademark by the state Industrial and Commercial Bureau identified as well-known trademarks, in the market visibility and brand identity are very high. The home of Shanghai in the past three years continuously maintained annual sales revenue of more than 30% growth rate, China is the largest national cosmetic enterprises, one of the few enterprises and domestic cosmetic brands can compete with foreign companies. Ten year storm Road This is an enterprise in high and vigorous spirits have also experienced the same, with domestic counterparts confusion: international brands, domestic enterprises suffered shock, extrusion joint traps, etc.. Entered in 1990s, a hundred years home experienced 10 years of wandering period. International brand extrusion Chinas daily chemical industry is an early open field. At the end of the 1980s, Procter Gamble and Unilever, the two major global chemicals giants, entered China, the beginning of the nightmare for local enterprises. Then, AVON, LOREAL and other multinational companies to join the enclosure movement, more deeply local enterprises abyss of suffering degree. Multinational enterprises have a strong background, both from the strength of funds or market operations, are beyond the local enterprises a large section. Soon, multinational companies took most of the market share of domestic products, for the domestic enterprise has a very narrow space, facing the local daily chemical industry competit