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代理企业如何突破发展瓶颈(How to break through the bottleneck of enterprise development)
代理企业如何突破发展瓶颈(How to break through the bottleneck of enterprise development)
The proxy agent brand differentiation operation stage, to focus on the promotion of behavior of a certain brand, other brands will lead to internal work to relax, thus forming the headache medicine head, foot medical situation. At the same time, the enterprise of all product brand promotion will cause scattered resources and market behavior will lead to weakening, overlapping or waste of human resources in the enterprise operation, resulting in increased operating costs to achieve maximum benefits. Thus, the performance of enterprises in the market will make the terminal customers feel disorganized, unable to reflect the companys professional image, and even appear self competition situation.
I think that the agent enterprises should first forging enterprises own brand, the spread of the enterprise core value and brand image; improve enterprise planning, so that enterprises have the ability for specific market to develop specific sales plan; and finally form a professional agency launched products are professional terminal customer perception. The highest level of forging brand relationship is established friendly, harmonious and friendly with consumers, consumers in the brand and contact a profound sense of deja vu, hit it off or eventually meet bosom friend in the psychological feeling. The enterprise in all communication (words), marketing activities (line) must be formed in the Whole communication (whole), at any time to communicate with the public in all around the core value of brand interpretation, and eventually into the customer experience terminal experience recognition system as the core of MOT (Moment of Truth), in order to make consumers in any contact brand can feel the core value and better association of the brand, so as to achieve the purpose of low cost brand forging. It is not what we blindly shout out, it is our reasonable refining, planning the core values, through a ser
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