企业厘革用锯不必刀（Dont change with cutting knife Enterprises）.docVIP

企业厘革用锯不必刀（Dont change with cutting knife Enterprises） Criticism has also been made of the harsh practices of the United States in downsizing. Huang Ying (pseudonym) in fine American Electrical Manufacturing Co. Ltd for 9 years, she said, in October 2011, two of her colleagues because they do not accept the layoff or compulsory post and a dispute with the leadership. On the second day, the company posted a notice at the gate, accompanied by photos saying that those who had been automatically removed were not allowed to enter the company. Huang has been luck, but at the end of December she was in charge of receiving oral notice. Huang has two options, either moving from the finance post to the production line or leaving. Huang said, the leadership of this explanation is: in the United States to work, three by technology, seven by relationship. With her efforts, the company finally paid her 9 months salary. If the 2008 Obama change slogan in the presidential campaign is a marketing case, at the end of that moment, talk about the change of entrepreneurs in terms of may have thousands of flavors. Change the course, experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand