企业营销渠道创新研究（Research on enterprise marketing channel innovation）.docVIP

企业营销渠道创新研究（Research on enterprise marketing channel innovation） The store in February 2007 (on a modern marketing channel) meaning and functions of the total 493rd 198, is a set of marketing channels to promote products or services to be used or consumption of interdependent organizations, it is a product or service from the producer to the consumer mobile directly or indirectly through the transfer of ownership. Includes all the obtained products or services in the process of ownership or to help businesses and individuals to transfer of ownership, there are various types of middlemen in this pathway and the starting point and end point of producers and consumers. For businesses, marketing channel is the relationship between them and between customer connections and pathways, is the extension; and for the general customers, just want more convenient to be willing to accept the price and be able to meet their own needs specific benefits, customers only on the existing channels to be judged and choose to implement the requirements. Thus, the functions of marketing channels are as follows: 1.. Information: collect and disseminate marketing research information about potential and current customers, competitors and other participants and forces in the marketing environment. 2. promotions: develop and disseminate persuasive communication materials about supplies that attract customer offers. 3. Negotiation: to reach final agreement on the prices and other conditions of the products in order to achieve the transfer of ownership or ownership. 4. order: the marketing channel members to manufacturers have the intention to buy reverse communication behavior. 5. financing: collection and decentralization of funds to cover the costs of channel work. 6., take risks: undertake the risks during the implementation of the channel tasks. 7. possession entity: the continuous storage and transportation of product entities from raw materials to final customers. 8. payment: the buyer pr