企划书制作（Proposal making）.docVIP

企划书制作（Proposal making） (1) planning writing; A, The composition of any kind of project book has 5W2H1E, altogether 8 essential factors: What (what) - purpose and content of the project. Who (who) - planning related personnel. Where (He Chu) - Planning and implementation. When (when) planning time. Why (why) - planning reasons, prospects. How (how) planning methods and operation implementation. How much (how much) - Planning budget. Effect (effect) - forecast planning results and effects. Two, the general format of the project book. 1. project name The name of the proposal must be specific and clear. For example, the name of how to prevent theft planning is not complete and accurate. It should be amended as Beijing Chaoyang District June 1994 to December security plan.. 2. name of Planner The name, unit and position of the Planner shall be clearly stated. If it is a collective plan, the names, work units and functions of all relevant personnel should be written out. 3. planning completion time In accordance with the plan completion date just fill in. If the plan has been revised before the final decision, in addition to fill in one year, one month, one day to complete, but also with some year, one day, one day, the amendment finalized. 4. planning objectives Attached: general form of planning book: General format of proposal book Cover (1) name of the proposal; (2) the names of the planners are specific and clear (3) time of completion of the proposal; text (4) objectives of the project; (5) the contents of this project and the main contents of this plan; (6) budget and schedule Refining content (7) planning site; (8) prediction effect Enclosure (9) reference literature; (10) other matters needing attention Three, the specific content of the project book The structure of a complete plan is divided into two parts. First, the analysis of social conditions, and the two is the text of the planning book. (I) analysis of social conditions (Market Research) To understand th