伊甸爽吉林省营销实战策划执行文本(二)市场诊断篇（Eden bright Jilin marketing practice planning text (two) market diagnosis chapter）.docVIP

伊甸爽吉林省营销实战策划执行文本(二)市场诊断篇（Eden bright Jilin marketing practice planning text (two) market diagnosis chapter） Eden sterilizing, sterilizing and deodorizing instrument Jilin marketing actual combat executive text Market diagnostics Market Research 1, the cool disinfection, sterilization and deodorization apparatus since March 20th to enter the city has sold a total of XXX instruments, develop five agents (Yanji, Dunhua, Siping, Songyuan, Baishan), each agent delivery XXX, but only the Baishan away XX instrument, Dunhua away other market instruments are not XX take the goods. At present, five agents are offering return, especially recently, new culture newspaper published in the ozone on the human body after carcinogenic, return requirements are very strong. 2, from the advertising point of view, from March 20th to September 10th, a total investment of XX million advertising, Eden cool instrument XXX Taiwan, spent a total of XX newspaper advertising (a newspaper), broadcast in Taiwan Province Peoples lecture: 738 kHz XX minutes every day, for 3 consecutive months, Changchun peoples broadcasting station every day XX minutes, X consecutive months; TV Television (now the North Kyrgyzstan film) 3 months, x months the stock of advertising information, Changchun, 2 sets of x months, Jilin satellite TV romantic journey since the beginning of June, each paragraph was submitted to the XX launch, November XX Dunhua every 30 seconds for 2 times, has been playing for 5 months, Baishan City began to put on the 20 minute broadcast lectures since September 1st, to promote the adjustment direction after the ongoing pilot. From the propaganda effect, many people know the cool of this product, but a detailed understanding of product features not many people, this can be seen from the telephone consultation, many people call the first one asked: you said the woman should Eden what is cool. 3, from the purchase of Eden cool crowd distribution point of view: Urban XXX people, accounting for