促销高招一网打尽(五)--活动促销高招（All promotional tactics (five) - sales promotion tactics）.docVIP

促销高招一网打尽(五)--活动促销高招（All promotional tactics (five) - sales promotion tactics） The rapid development of market economy, now is the era of information glut, traditional advertising has long been the consumer audio-visual numb, formulaic promotions frequently they already feel tired, unable to arouse the impulse to buy, then, to attract the attention of customers by what means? This is a well orchestrated campaign promotion! The content of activity promotion is different according to the product characteristics, but the direction is mainly concentrated in the following aspects: 1, the core competitiveness of enterprises, products: according to enterprises and products unique advantages, competitiveness, design differentiated promotions, fully reflects the self brand or product advantage in the market. 2, the characteristics and needs of target groups: product characteristics are different, target groups are different. Fully analyzing and understanding the characteristics and needs of target groups, and planning promotions that suit their characteristics, interests and needs will be the most obvious promotional effect. 3, competitors weakness: full analysis of the weaknesses of competitors, targeted to enhance their own, and attack their short, planning a series of promotional activities, change competitors consumer for their own consumers. 4, for the occasion of events: events happen every day, take with their related events, by the thing (and potential), will have a multiplier effect. Because the activities are more complicated and the situation is changeable, there is no fixed program in general. When operating, we should fully grasp the current situation in order to design the activities and promotions suitable for this product. The following are only a few conventional means for reference only. First, theme fairs The theme exhibition is to show the goods to the consumers in an exhibition way, and give the customers a feeling of rich varieties and cheap prices. The