品牌100名词解释（Brand 100 noun explanation）.docVIP

品牌100名词解释（Brand 100 noun explanation） Brand 100 noun explanation (for reference only) After the cost / price competition era and quality competition era, the brand competition era as a form of real estate competition has been noisy for a long time. Today, branding is still an integral part of the age of culture / strategic competition. On the connotation of the brand and its comprehensive and in-depth cognition, contribute to the real estate brand building and protection, in todays eyeball economy era, the brand is no longer an empty high, but every thing that enterprises have to face and pay attention to. 1., brand definition: brand is a comprehensive symbol, is an important product or institution logo, is created by the particularity of man-made, used to express the temperament and meaning of the things it refers to. 2., brand name: brand name refers to the form of the brand can be used to call the part of the language, is the most direct expression of the brand. 3., brand structure: brand is an image, capitalization of objects, so there is a composition structure. The composition of brand equity includes popularity and reputation. 4., brand form: the form of brand expression, may be symbols or a complete system, they express the corresponding meaning, forming a flat or three-dimensional image. Brand image in the minds of the people formed by the image of the brand is the impression. 5. brand recognition: the brand should have a good identification system, which is easy to identify, understand, memory and spread easily. Brand statement about the brand character statement should be concise, elegant, delicate, precise. 6., brand appeal: brand appeal is about brand spirit and connotation of a responsible language. 7., brand attributes: brand attributes are some of the unique characteristics of the brand, the brand is valuable, intangible, exclusive, exclusive and sustainability. 8., brand function: brand has recognition function, promotion function, promote managemen