回顾2005年展望2006冷饮行业分析（Review 2005 outlook 2006 cold drinks industry analysis）.docVIP

回顾2005年展望2006冷饮行业分析（Review 2005 outlook 2006 cold drinks industry analysis） 2005 is the year China cold war, influenced by the economic globalization and the growth of a year of pain. Overall industry status in 2005 1. in 2005, the market potential is still huge. Ice cream with its beautiful, cool, happy and sweet feeling, since nineteenth Century, more and more favored by people all over the world, but with the developed countries in the world consumption level compared to the gap is still relatively poor. At present, the worlds largest ice cream consumption country -- the United States per capita consumption of ice cream is 23kg, Australia 17kg, Sweden 16KG, Japan 11kg, Holland 18kg, and Chinese per capita consumption is only 1.2kg, so although the ice cream market from the last century since 90s, every year to about 10% of the rate increase, but there is still a huge market potential. Chinas great potential ice cream market has attracted the attention and attention of the huge capital, all of which have brought a broad market prospect for the development of Chinas ice cream industry. 2., Chinas ice cream consumption habits change. The Chinese ice cream market is 1/30 in summer, and the gap is 1/2 to 1/3 in the United States. The seasonal difference reflects the single consumption structure, and the product has a single function. But in 2005 the market appeared a good momentum in sales. With the maturity of the market and competition intensifies, cold drink enterprises for the target consumer groups more clearly, subdivision, its marketing concept is beginning from product oriented to consumer oriented transformation, pay more attention to the needs and desires of different consumers from different regions, and further strengthen the process of localization. 3., the domestic cold drink brand has gradually occupied the initiative of the market. According to statistics of China baked food sugar products industry association, Yili and Mengniu respectively ranked 15%