多媒体竞合时代的移动电视生存法则（The survival law of mobile TV in the era of multimedia Co opetition）.docVIP

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多媒体竞合时代的移动电视生存法则（The survival law of mobile TV in the era of multimedia Co opetition）.doc

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多媒体竞合时代的移动电视生存法则（The survival law of mobile TV in the era of multimedia Co opetition）

多媒体竞合时代的移动电视生存法则（The survival law of mobile TV in the era of multimedia Co opetition） The survival law of mobile TV in the era of multimedia Co opetition Source: Radio and television information release time: 2010-10-21 17:52:24 2009, 08, 09 Gansu channel news [Abstract] mobile TV is the inevitable result of the development of wireless digital transmission technology. It not only brings about technological change, but also changes the operation mode of radio and television industry. The development of mobile TV not only on television mobile level, but should see it provides a golden opportunity for the radio and television industry changes, also for radio and television in the future market has a space for one person operation provides the opportunity for multimedia services. [Key words] new media, survival rules, mobile TV The current media market, traditional TV, radio, newspapers and other media has irreplaceable advantages, new media after dormant in recent years, the Internet, IPTV, CMMB, TV and other new media camp rapid rise, has a deep impact on our lives and work. Facing the traditional newspaper, radio and television market reshuffle, adjustment, restructuring and transformation, facing the huge impact from emerging media, mobile TV media must face their own survival rules. I. differentiation of the law of existence Michael Porter, a famous strategic research scholar, divided the competition strategies into three categories: cost leadership strategy, concentration strategy and differentiation strategy. In the multimedia competition, differentiation strategy that mobile TV will give full play to and use its unique product or service is a part of until it is completely different from other media products or services, as the sustained and stable development of the direction of mobile TV guide. Audience demand is multifaceted, multi-level and continuous development, any media can not completely occupy the market, and can only choose its own biggest advantage,