宁夏红雄起之路（Ningxia red on the road）.docVIP

宁夏红雄起之路（Ningxia red on the road） Recently had the pleasure of Ningxia Red Group Chairman Mr. Zhang Jinshan during the meeting, Mr. Zhang Jinshan from simple to learn about the current situation of Ningxia wolfberry wine, this enterprise is a large scale enterprise, is currently planning a listing. But at present, Chinese wolfberry wine market downturn, Mr Zhang Jinshan is also actively think of ways to change the status quo, now have some action, the main action or in the reform of the internal management and sales system, these are very necessary, but also must. But there are also some personal suggestions, in order to get after Ningxia red wine, yedaolugui alcohol, fourth zhizhonghe health wine brand in the market, people think only from the reform of the internal management and sales system changes is not enough, the re integration system needs full range of Ningxia red the brand and product line. I. current situation of health wine industry Seven years ago, the entire health wine market sales of less than 2 billion yuan. At that time, Zhang Bai, Wu three companies met the first head of history in Jin licensing company, a total of about three party for the prosperity and development of Chinese health wine industry efforts. Now, as Chinese health wine of traditional industry has achieved great development, the current health wine industry sales have exceeded 6 billion yuan, becoming the liquor, beer and wine Wine fourth market forces, which caused the energizer brand, coconut and health wine industry influence is the largest, three brands of annual sales have reached 3 billion yuan, accounted for almost half of the country the health wine industry. At present, Chinas health care wine market is ushering in an unprecedented positive situation. From the health wine consumption situation, the international consumption of health wine accounted for 2% of total consumption of alcohol, but in the health care has always been focused on China, this ratio is less than 0. 5%.