天下经济重心东移（The economic center of the world moves eastward）.docVIP

天下经济重心东移（The economic center of the world moves eastward） Wall Street is the representative of this level of business logic. Wall Street in the face of the decline in performance of listed companies, the first proposed layoffs or change CEO! Because Wall Street represents the naked commercial culture: any performance problems of the company, the first is the companys performance culture is a problem, and the results of cultural problems, it must be that those in the poor performance of the departments or employees. CEO either cuts out these departments or employees, either gets cut off himself, and then lets the new CEO go on with the layoffs. The focus of the global economy is shifting from west to East, a major trend that is a foregone conclusion and can not be reversed. The economic center of gravity is moving back and forth 200 years ago, said Martin, chief executive of the WPP group, an advertising marketing giant in the UK. SirMartinSorrell. Now I do not know how China, flight delays passengers all dare to track experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food