国庆促销方案（National Day promotion program）.docVIP

国庆促销方案（National Day promotion program） I. Prelude Once a year the promotion opportunity Mid Autumn Festival is coming, in addition this year and XX year, Mid Autumn Festival (September 14th) and National Day (October 1st) are closely spaced, for businesses, more challenging. Therefore, whether in the event, on whether it can achieve the annual sales target is particularly important, at the same time to seize the consumer psychology, in the Mid Autumn Festival, National Day period, the maximum increase the flow of people, enhance the popularity, expand the sales of a department store, is bound to mention Gao Quanxin supermarket outlets in the market share increased Xin supermarket reputation. Two, the theme: celebrate the national day to celebrate the mid autumn festival Three, activity time: 2010.09.07 - 2010.10.5 Four, the purpose of activities: 1) to Mid Autumn Festival, National Day as an opportunity, through planning a series of activities, to further promote the overall image of the enterprise, improve the enterprise in customers and suppliers in the visibility and reputation; 2) with the Mid Autumn Festival, National Day holidays, planning the implementation of a series of large-scale promotional activities, stimulate consumer group, attract the target consumer group and potential consumer groups, to maximize sales; 3) by planning a series of activities, deepen the full Xin supermarket and consumers mutual understanding and emotional communication; expand their visibility, to further establish the whole Xin supermarket care for community residents to build a warm home social image. Five, the active object: customers, suppliers, employees Six, active advertising language: 1) celebrate the national day to celebrate the Mid Autumn Festival 2) the full moon autumn Xin 3) the situation over the full moon celebration 4) Mid Autumn Festival, Xin Xin, your hometown feeling! 5) Mid Autumn Festival, family festival, big gift 6) at Huaiyuan perfect conjugal bliss 7) ever