家家宜洗衣粉市场营销关键成功（Every family should be the key success of detergent marketing）.docVIP

家家宜洗衣粉市场营销关键成功（Every family should be the key success of detergent marketing） Industry status - before the wolf, after the tiger As we all know, washing supplies are a big market, but at the same time, it is an extremely competitive industry In the industry, many brands of up and down, the market was cruel to allow a large number of enterprises from the prosperity and decline of enterprises in this industry very careful. From the macro perspective of the industry, since the reform and opening up, Chinas washing supplies production has gradually increased. However, in the past few years, the market data of washing powder show that the market management of washing powder is chaotic, mainly because the competition price and fake and shoddy products are flooding the market, and the economic benefits of enterprises are generally poor. According to incomplete statistics, fertilizer (fragrance) soap industry loss making enterprises accounted for about 35%, washing industry loss making enterprises accounted for about 15%, especially an area limiting phosphorus measures have brought great difficulties to the production and operation of enterprises, the quality of Chinas non phosphorus washing powder was worrying. According to the National Bureau of quality and technical supervision of sampling results of non phosphorus washing powder quality display, sample pass rate is only about 30%. Looking at the micro reality of the competitive environment - washing powder is an area full of competition in the fast moving consumer goods market in china. Washing powder industry brands are numerous, products are bristly. There are Three Musketeers to win -- Qiqiang, Diaopai, Liby fast, transnational giant Procter Gamble, Unilever, Kao and other efforts to promote local giants Chinese washing industry a terrain of strategic importance, is full of change and opportunity for change. But the actual situation is China detergent business survival situation is not optimistic, especially some sm