工业企业访谈威卡特重工的各说各话(上)（Industrial enterprise interview welcut heavy said (on)）.docVIP

工业企业访谈威卡特重工的各说各话(上)（Industrial enterprise interview welcut heavy said (on)） Weckardt is a cutting machine production and sales enterprise, started from the sales agent of cutting power of international brand 15 years ago, is now in the main area of domestic gradually establish a broad sales network, business was booming. Later, the international brands have set up factories and self built sales network in China, the total domestic agents are regional agents to replace welcut, forced go two times on the road of Entrepreneurship: Based on the development of accessories, brand, self built network. Businessmen become businessmen, new strategic planning and marketing layout has become the bosss immediate priority. The phone rang, and a quicker, more appropriately phrased lady pointed out her intentions to Ye Dunming: Strategic diagnosis and strategic planning. The Miss Guan is very careful, before reading on the Internet a lot of industrial enterprises marketing articles, the strategic needs of industrial enterprises marketing has some vague understanding and feeling. After a telephone conversation and several subsequent QQ exchanges, an in-depth corporate interview was finalized. The interview process is divided into two rounds, the first round of preliminary interviews, is mainly a field information capture, with the previous remote communication and network information collection, Ye Dunming overall judgment of a framework on the formation of enterprise customers. The second round of in-depth interviews, with Ye Dunming with targeted questions and open topics, and Weckardt executives in an information peer brain collisions. The first round of interviews are often customers nose, if inconsistent knowing that they said, do not easily reveal their own views, it is because of their enterprises understand enough, the two is to let customers in a relaxed environment talk. Through the first interview, Ye Dunming found that three of a phenomenon worthy of in-depth exchanges,