市场研究推动产品创新（Market research to promote product innovation）.docVIP

市场研究推动产品创新（Market research to promote product innovation） Product innovation: the two sides of a coin As a result of the work, I have many opportunities to contact some enterprises BD manager and the product (project) manager, can feel their product innovation puzzle. The reason for the confusion is that both sides of the coin make it difficult for them to choose between products, so lets see: The obverse side of the coin: product innovation is a major concern for the company. Wealth magazine said: the first is innovation, second is innovation, third or innovation?. Marketing management expert