市场营销试卷1（Marketing Paper 1）.docVIP

市场营销试卷1（Marketing Paper 1） The score marking reviewer, multiple-choice questions (1 points per day, a total of 20 points) 1., from the point of view of market theory, the ultimate goal of enterprise marketing is (A). A. meets consumer needs and wants, B. seeks survival and development, C. sells goods, and D. profits 2. who was first introduced in 1986 by the concept of big marketing (A)?. A. Kotler B. C. D. Backman Lord Meghnad michiyasu 3., the core of sales promotion is (B). A. sells goods, B. communicate information, C. build good relationships, and D. seeks customers 4., the concept of mar