市场调查考试整理（Market research, examination, arrangement）.docVIP

市场调查考试整理（Market research, examination, arrangement） 1, market survey: generally refers to according to the needs of specific business objectives or purpose of the investigation, the use of scientific methods and techniques, and process the organized search, recording, sorting, storage and analysis of market information. Features: objective, systematic, objective and limitations; role: to recognize and grasp the market development regularity; can fully grasp the market information, can help companies develop new markets, improve the market competitiveness of enterprises, help enterprises to imp