市场营销-运用体验营销创建旅游品牌研究（Marketing - using experiential marketing to build tourism brand）.docVIP

市场营销-运用体验营销创建旅游品牌研究（Marketing - using experiential marketing to build tourism brand） Abstract: experiential marketing is a new marketing mode accompanied by the development of experience economy. It is necessary for experiential marketing to be used in the establishment of tourism brand. In this paper, the tourism destination in Anshan as an example, the analysis of the theme from experience, sensory experience, emotional experience, green experience, cultural experience, etc., to explore the use of specific measures to promote the tourism brand marketing experience to create. Experiential mar