汽车经销商如何持续提升集客量（Car dealers how to continuously increase the volume of customers）.docVIP

汽车经销商如何持续提升集客量（Car dealers how to continuously increase the volume of customers） The rapid development of the automotive industry, to achieve their strategic intentions, many brands are in the succession of military buildup, additional channel members, strengthen consumer penetration, seize market share. Last year, Dongfeng Honda, Geely, FAW Volkswagen, Dongfeng Nissan and Honda were shot in Guangzhou this year, plans to achieve the opening to 450, Guangzhou TOYOTA will from 146 stores in 07 years increased to 180 special sales service, car dealers will have to face more competition pressure. In order to survive, seek development, and continue to achieve double objectives of sales and profits, the brand stores will collect volume as an indicator of their concern. Objectively speaking, the collection is not only a direct effect, but also a continuous and gradual follow-up. Therefore, it needs a set of conscious, purposeful, systematic and systematic promotion strategies as a strong support. The goal should be to set off the sales task for each stage of initiating signal, combined with the experience of sales turnover rate value (8% or 15%), so as to push down the quantization obtained by the year to a week, and then, refined to various channels and means, such as advertising, promotions, store activities, old the owners of new customers, will earnestly implement the one by one. Then, how to improve the volume of the exhibition hall, which is a lot of car dealers engaged in marketing personnel often asked the topic, of course, is not easy, but not without law can be. The so-called short step, a thousand miles, not small streams to into a river, set off to seek immediate strategy, broke out, do not ignore the ready for post, car dealers can from the following aspects: Customer research As a car dealer, not only for the implementation of channel mission, and around the modeling, function, configuration, advanced technology, safety, fuel consumption and other product val