打开通用电气的管理工具箱（Open the generic management toolbox for General Electric）.docVIP

打开通用电气的管理工具箱（Open the generic management toolbox for General Electric） Open the generic management kit and open the generic management toolbox In General Electric (GE) former president Welch personally wrote the autobiography, showing the general electric management concept to the out of the ordinary people, but Ge is what method, these management ideas into reality? Sales from The $25 billion rose to $111 billion, the amount of profit from $1 billion 500 million soared to $10 billion 700 million, ge for 3 consecutive years in the United States fortune magazine the most admired company award at the top -- former president Welch in the next 19 years, Ge is the most glorious history of 19 years. He is the master of contemporary management and world class business wizards. A forward-looking 3 year strategic plan Ge knows that, as a giant multinational enterprise, without adequate strategic planning, it is easy to start from scratch. What we are most opposed to is that we only attach importance to lowering the head and pulling the cart, and do not pay attention to looking up the road, said Ge, who expressed his views on strategic planning. To make the group in the right direction, GE has a 3 year strategic plan every year between 5 and June. By then, CEO, CFO, Department Manager, performance target responsibility person, the president of the company, the manager of the marketing department to form a strategic planning a gathering of many people, the team of General Electric, the year and the next 2 years of strategic planning and goal planning. The whole plan consists of 5 parts: product mix, competition analysis, market positioning, strategic focus and growth. In the first 4 parts, Ge adopts a more traditional strategy analysis and decision-making tool. However, beyond this, it incorporates a great deal of its own experience and ideas. For example, for new products, Ge believes that the best time to enter is from the growth stage 3 to 6 months into the introduction pha