年度营销计划应当这么做（The annual marketing plan should do so）.docVIP

年度营销计划应当这么做（The annual marketing plan should do so） The highlight of the annual marketing plan is the end of the year, most of the enterprises in time to this years performance are summarized, and plans for the future business, the company executives often personally, the backbone of marketing participation, according to the truth, the enterprise under such a big effort, the marketing plan should be practical and feasible, and can support the annual effective marketing tasks are completed, however, most of the marketing plan is starting to feel good, but the result is always in a complete mess. Many companies believe that the marketing plan can not complete the main reason lies in the unfavorable, or marketing plan can be carried out in all the ways that people have no difference, according to the arrangement of the company to do so, resulting in a failure of planning. It seems reasonable to listen to a rough idea, but it does not seem to be the case. Whether the marketing plan can be implemented, and for managers, there is still a certain ability to identify this point. It can be said that without the companys marketing plan is not feasible. Subordinates in the implementation of this in many enterprises is not a problem, and even some companies perform more stringent than the army, but the results still failed to achieve the goal. In fact, the marketing plan is not a question of execution in many cases. More problems lie in the fundamental principle that our marketing plan is made wrong, or our basic logic is wrong. Lack of standards how to judge the quality of a marketing plan? If we ask a marketing manager, what is a good marketing plan, you rely on what is to determine your marketing plan is good or bad, most people will be at a loss, some people answer: executable, can bring profit growth, etc.. All the answers are a fragment, growth is good plan, profit is good plan, executable is good plan For any problem yes, seem to be incomplete, even more serious is the e