泰州有线数字电视产品营销分析（Taizhou cable digital TV product marketing analysis）.docVIP

泰州有线数字电视产品营销分析（Taizhou cable digital TV product marketing analysis） I. Taizhou (Taizhou special topic): 1. macro environmental analysis (PEST analysis) P (Politics): Radio and television have great political advantages. The country regards developing digital TV as an important industry of national economy development, and the whole political environment is beneficial to the development of digital TV industry. Report of the Seventeenth Party Congress clearly put forward the implementation of digital TV, radio and television broadcast satellite and other major high-tech projects have a profound influence on the development of the national economy, the State Administration of radio, formulated a plan, a clear goal of Chinas digital TV development. The State Administration of Taxation has formulated preferential tax policies for the development of digital TV related industries. The Jiangsu provincial Party committee and the provincial government take cable television digital engineering as an engineering and information project, and vigorously develop the cable television digital engineering. E (economic): since the reform and opening up, peoples living standards improved significantly, per capita disposable income of urban residents is rising, with peoples income level and constantly improve the quality of life, culture and entertainment for the growing demand of digital TV has a broad market. In addition, communication and information consumption are new hot spots for our residents, and Chinas information industry will continue to maintain a growth rate of more than 20%, and it will become a hot spot of consumption. S (Society): with the improvement of peoples living standard, the personalized demand of TV watching is becoming more and more important, which will be beneficial to the development of cable digital TV market. Taizhou is a developing rapidly, strong cultural atmosphere of the city, improve the quality of life makes people more and more high demand for ente