深度剖析中国农产品电商为何难以盈利（Depth analysis of Chinas agricultural products electricity supplier why is it difficult to profit）.docVIP

深度剖析中国农产品电商为何难以盈利（Depth analysis of Chinas agricultural products electricity supplier why is it difficult to profit） See recent media reports: Chinas current agricultural e-commerce platform has exceeded 3, of which the agricultural e-commerce platform has reached 3000. However, agricultural electricity supplier operating at a loss is the industrys status quo. Among them, food steward 4 years operation total investment of 35 million yuan, is still operating at a loss to Wuhan; just two and a half years electronic family easy food boxes covering more than 1200 communities, total investment aboutyuan, while the daily turnover is not small, but basically is losing support, what is the reason? Because Shanghai Weibo and the agro business executives have been in-depth exchanges at different levels, from the industry perspective, the analysis about several important factors: One, traditional B2C thinking; This is a big misunderstanding, many business platform that an online B2C platform, through the guide flow, the customer will go online shopping, in fact wrong! Dont get the electricity supplier of agricultural products with the traditional B2C thinking, so to make absolute one. Customers buy not only products, is a healthy life, so the electricity supplier of agricultural products need to let consumers from the story behind the item, planting base, picking experience, logistics experience, traceability, supply chain visibility and other dimensions of the whole show, so traditional B2C thinking is fatal. Two, target crowd defined deviation, marketing strategy, take detours; The electricity supplier of agricultural products to produce flow is a concern, demand, the market still belongs to the cultivation period, and the target population are mostly urban female white-collar workers, the pursuit of healthy life + Internet shopping needs, at the same time is the time cost is too high tall, rich and handsome people. You must define the grass root people, to meet th