渠道决定产业走向（Channels determine industry trends）.docVIP

渠道决定产业走向（Channels determine industry trends） Channels are important! Very important! Its too important! Channels are important! Channels are very important! The channel is too important! Because companies need to go through the channel of goods; because consumers get through the channel of circulation function all kinds of needed goods; because the channel is to complete the transaction sites and links, so the vast majority of manufacturing enterprises, consumers are not likely to leave the channel. More importantly, because the channel can determine the industry trend! In 1980s, a large number of foreign supermarkets, such as Carrefour and metro, took the lead in entering China, and quickly moved the hearts of Chinese consumers with their affordable image and action. After entering Chinese, Carrefour have brought a number of new words, and then into the store charges, anniversary fees, one and a half months period and so on by manufacturers both pain and love the stately words into the field of marketing China. In this channel management new thinking wrestling, most of the enterprises in measuring the profit and sales, yield to. For Chinas channels, Carrefour is the first batch of channel rules, industry rules rewritten, and continue to rewrite...... In 1990s, then a batch of home appliance stores, such as Gome, Yongle electric appliance and so on, appeared, and its speed of development was staggering. As a result, consumers gradually changed the original purchase of electrical appliances in department stores, shopping home appliance stores became their first choice. In 2004, Gome boss Wong Kwong Yu was placed at the top of the countrys richest list compiled by British Hu Run. More importantly, Changhong beauty such as a large number of domestic appliance manufacturers in Gome, Yongle electrical appliances and a number of home appliance stores, or imperceptibly or forced, in the direction of the operation of enterprises, can pay close attention to scale, more and m