行销通路权力及气候伙伴关系与合作绩效之研究-研究发展处-德霖.docVIP

行銷通路權力與夥伴關係之研究 胡同來1 莊紹妤2* 國立臺北科技大學 經營管理系 教授1 tunglaihu@ 德霖技術學院 企業管理系 助理教授2* alicechunag119@ Abstract This research has developed an analytical framework, into which it incorporates measurement variables of four different constructs in terms of channel power, partnership, channel climate, and cooperation performance. On the basis of the analytical framework and the operational model as developed, this research collected the primary data through a questionnaires survey from Digital Still Camera dealers in Taiwan, and applied Liner Structure Relation model to carry out the empirical test. Keywor