第八讲 媒介分析二.pptVIP

媒介分析（二） 英尼斯 麦克卢汉 梅罗维茨 布热津斯基 英尼斯的媒介理论 媒介偏倚说、媒介与帝国 麦克鲁汉三论 媒介即信息 媒介是人体的延伸 媒介之热性冷性 地球村 梅罗维茨的媒介情境论 布热津斯基的媒介失控论 “电视人” 的概念 “容器人”的概念 “电子乌托邦”思想 英尼斯（Harold Adams Innis） 简介：Harold Adams Innis，1894－1952 《帝国与传播》 《传播的偏向》 传播媒介是西方文化的象征，西方文明的发展受传播媒介的影响； 媒介是人类思维的延伸，而传播就是思想的扩张； 媒介的时间偏向VS空间偏向。 Empire and Communications is a book published in 1950 by University of Toronto professor Harold Innis. It is based on six lectures Innis delivered at Oxford University in 1948.[1] The series, known as the Beit Lectures, was dedicated to exploring British imperial history. Innis however, decided to undertake a sweeping historical survey of how communications media influence the rise and fall of empires. He traced the effects of media such as stone, clay, papyrus, parchment and paper from ancient to modern times.[2] Innis argued that the bias of each medium either toward space or toward time helps determine the nature of the civilization in which that medium dominates. Media that emphasize time are those that are durable in character such as parchment, clay and stone, he writes in his introduction.[3] These media tend to favour decentralization. Media that emphasize space are apt to be less durable and light in character, such as papyrus and paper.[4] These media generally favour large, centralized administrations. Innis believed that to persist in time and to occupy space, empires needed to strike a balance between time-biased and space-biased media.[5] Such a balance is likely to be threatened however, when monopolies of knowledge exist favouring some media over others.[6] Empire and Communications examines the impact of media such as stone, clay, papyrus and the alphabet on the empires of Egypt and Babylonia. It also looks at the oral tradition in ancient Greece; the written tradition and the Roman Empire; the influence of parchment and paper in medieval Europe and the effects of paper and the printing press in modern times. Empire and Communications History of communication History o