2018年湖南省茶陵县高中英语 Unit 1 Advertisi Language points课件 牛津译林版必修4.pptVIP

* An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。 persuade vt. 劝说、说服 e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。 常用结构： persuade sb. to do sth. 说服某人做某事 persuade sb. into doing sth. 说服某人做某事 persuade sb. out of doing sth. 说服某人不做某事 believe in 相信……的存在，信任/信赖 e.g. I don’t believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都 是人类编造出来的。 They need a leader they can believe in. 他们需要一个可以信赖的领导。 2. A commercial advertisement is one which someone has paid for to advertise a product or service. 商业广告是为了推销某种产品或服务而花钱做的广告。 句中which引导一个定语从句，修饰 先行词one。 (2)短语pay for的意思是“为……付费”。 如：Let me pay for dinner this time. 这次就让我来付饭钱吧。 3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. 公益广告往往是免费投放的，旨在就 有关健康、安全或影响到公共福利的 任何其他问题教育人们。 for free 免费 e.g. Each child coming to the bookshop on Children’s Day will get a book for free. 任何一个儿童节那天来书店的小孩 都能免费得到一本书。 be meant to 旨在，目的是 e.g. What he said at the meeting was meant to make us support his idea. 会议上他说的话是希望我们支持他 的观点。 The scholarship is meant to encourage the students to work harder at their lessons. 奖学金应该是用来鼓励学生在学业 上更加努力的。 4. There are laws to protect people from advertisements that cheat people. 有法律保护人们免受虚假广告的侵害。 protect… from… 防止……； 保护……免受…… e.g. People usually wear sunglasses to protect their eyes from the strong sunlight. 人们常常戴太阳镜来保护他们的眼睛 免受强烈太阳光的伤害。 5. However, we still must be aware of the skilful methods used in ads to try and sell us things.