韩剧为什么在中国流行.ppt

Why the SouthKorean TV dramas are popular in China ? Have you watched these South Korean TV dramas? My Love From The Star recently earned a popularity rating of 24.8 percent in their country, considered strong by Nielsen Korea. My Love From The Star and The Heirs have been subjects of hot online discussions throughout Asia.? Why the Korean TV dramas are popular in China? These TV dramas have several common elements: a tall, handsome, and rich hero who loves the heroine blindly and always protects her, and an equally handsome man madly in love with the same woman. Both programs portray the purity of love, which is expressed through a kiss or a warm hug. Perhaps that’s the secret of their success; Perhaps people are still fascinated by Cinderella-type stories. Why the Korean TV dramas are popular in China? The?widening?wealth?gap?is?a?matter?of?social?concern?both?in?South?Korea?and?China,?and?the challenges?that?young?people?face?in?their?quest?for?a?better?life?might?have?prompted?many ordinary?girls?to?dream?of?marrying?rich,?caring? men.?This?is?precisely?what?the?popular?South Korean?TV?dramas?portray.? In?fact,?South?Korean?TV?dramas?are?tailored?to?meet?the?markets demands. Why the Korean TV dramas are popular in China? The resurgence of South?Korean?TV?dramas?can?be attributed to?the?joint?efforts?of?the countrys government and?TV?series?makers. The South Korean government?implemented?a policy to help TV productions?back?in?the?late?1990s. ? That?not?only?helped?South Korean TV productions gain a firm foothold in the domestic market, but also laid the foundation for their successful foray into overseas markets. The influence on China When Chinese officials had a meeting in Beijing, the South Korean TV drama was the hottest topic of discussion. They debated why China hasn’t made a show nearly as popular. The?innovation-induced success of South Korean TV programs will prompt Chinese TV drama makers to think up new ideas and abandon their bad