Study on drug packaging design for children儿童药品包装设计的研究.pdfVIP

摘 要 儿童在现代家庭消费结构中占有着举足轻重的地位，作为药品消费的特殊群体， 儿童的成长引起了全社会的关注和重视。近年来，儿童在用药的过程中误食药物的 事件屡屡发生，儿童药品的包装设计引起了越来越多人的关注。 患儿及家长在购买产品时不仅仅看中产品本身，更注重精神和情感的体验。药 商在儿童药品包装设计时应把握每个细节，使患儿及家长真正用得放心、用得舒心。 这就对儿童药品包装设计有个更高的要求。本文从研究儿童药品包装的发展及概述， 分析了我国儿童药品包装的现状和包装的发展趋势。明确儿童药品包装设计的视觉 传达设计原则，从药品消费者需求出发，细致研究儿童药品包装中的色彩、图形、 文字、造型、材料和开启方式的设计。包装需要不断地开发和创新，在其包装设计 上，既要准确地传达信息，又要有超前的设计思想，引导消费观念。从药品包装的 特性和消费者需求点着眼，找到真正能够打动消费者的要素，给予情感关怀。 通过本篇文章能够给儿童药品的生产者和设计者一些参考，帮助他们解决设计 及生产中遇到的问题。学习和吸收国外先进的设计理念，根据企业自身的特点，研 究设计出有中国文化在内的，同时又符合国际最新潮流的儿童药品的包装，使产品 适应于市场体制下的竞争，促使我国的儿童药品设计方面有更深层次的提高。 关键词 儿童；药品；包装设计；儿童心理；视觉要素 I Abstract Children occupy decisive position in modern families’ consumption structure, as a special group for medicine consumption, children’s growth arouses attention of the whole society. Improper medicines taken by children often occur in recent years, and packing design for children’s medicine arouses attention by more and more people. Children patients and their parents not only pay attention to products themselves, they also pay attention to experience of spirit and sentiment when buying products. Pharmaceutical companies should grasp every detail to packing design for children’s medicine, which could guarantee the consumers to be at ease and comfortably using. Thus higher requirements are raised to packing design for children’s medicine. the dissertation studies and summarizes development of packing design for children’s medicine, analyzes its present situation and development tendency in China, defines visual communication design principles for children’s medicine’s packing design, based on demands for children’s psychology and physiolog