negotiation ppt(改字体).ppt

SWOT Analysis of Wang Lo Kat Strength Weakness It has a long history. The sales?channels of Wang Lo Kat is not perfect enough. High brand awareness It’s a singular?product, and no other products of it. Good market positioning Lacking of creativity. In line with the modern life High operation?cost and low efficiency. opportunity threat Seizing?JDB’s market?share. Carbonated?beverage has a big market share. Herbal tea can clear heat. Increasing market demand Lacking of supply chains Large customer base After?Wong?Lo?Kat?trademark?storm,?GPC? lack?systematic?and?comprehensive?public?relations?campaign?to?eliminate?the? concerns?of?consumers,?making??some? consumers?dissatisfied?with?GPC?and? sympathize?JDB.? SWOT Analysis of JDB Strength weakness The taste of JDB has been widely accepted by customers. The only weakness of JDB is losing the brand of Wong Lo Kat which worth 108 billion. JDB has the patent of red cans. JDB has absolute advantages in the industry chain. opportunity threat JDB drinks is a traditional Chinese herbal medicine tea. It is prepared from natural herbs Qingre, prevention of pathogenic fire good effect. Wong lo kat is a strong rival in herbal tea market. Consumers’ awareness of JDB is rising after the struggle of the brand. It is more acceptable for new products to enter the market by getting the public’s recognition and support. Other drink giants begin to join the herbal tea industry and it may provide more opportunities with potential competitors when they are fighting for the brand. Taking the appeal strategies can win time for JDB, thus, a stay of execution to stop the use of trademark. conclusion From the market perspective, JDB has made great contributions to the brand and it is widely recognized by consumers. But from a legal perspective, the case is a warning to all companies to respect and obey the law for healthy, long-term development.“ -------China Daily R