大学毕业市场营销范文.doc

市场营销论文题 目： 系部名称： 经济管理系 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 2013年0月摘 要 作为全国第一农业大省，河南省目前正面临经济结构调整的特殊机遇和挑战。随着中部崛起战略的提出，河南省正在发挥现有的和潜在的比较优势，进行“有进有退”的经济结构调整。因此，调整和优化产业结构，适时进行产业转移是中部崛起的核心和重点。河南省地处中原，承东启西，其经济结构调整不仅是自身发展的需要，而且将对整个中西部地区产生深刻的影响。 本文主要运用了客观理论研究法和SWOT分析法，提出了河南省承接产业转移的优势、劣势、机遇和挑战，认为承接产业转移可以使河南省的经济模式由粗放型向集约型转变，同时可以使河南省的经济结构由传统农业大省向工业、服务业大省转变，进而构建出产业转移与经济结构的关系，最后得出了承接产业转移能够促使河南省的经济结构优化升级的结论。 关键字：产业转移，产业结构，经济结构，产业集群 Research on Undertaking Industrial Shift and Adjustment of the Economic Structure in Henan Province Abstract As the biggest agricultural province, Henan province is currently facing the special opportunities and challenges in economic restructuring. With the rise of the Central China strategy, Henan Province is developing existing and potential comparative advantages, economic structure of “advance and retreat” is being developing. Therefore, adjusting and optimizing industrial structure, and timely transfer of industry is core and focus to the rise of central China. Henan Province is located in central China, which links east and west, and its economic structure adjustment is not only the needs of its own development, but also will have a profound impact throughout the central and western regions. This article has mainly utilized the objective theory methodology and the SWOT analytic method, proposes the strengths, weaknesses, opportunities and challenges in transformation of manufacturing industry in Henan Province, considers that undertaking industrial shift will enable the economy in Henan Province from extensive to intensive type, at the same time can make the economic structure in Henan Province from a major traditional agricultural to a big province in services sector, then builds relations between industrial transfer and economic structure, at last obtains that undertaking industrial shift will upgrade the economic structure in Henan Province. Keywords：Industrial Transfer Industrial Structure Economic Structure Industry Cluster