大英死海旅游电子商务发展策略.docVIP

大英死海旅游电子商务发展策略探析 作者姓名：向超 指导老师：丁莉 摘要：在电子商务和旅游业日益发展的今天，电子商务对大英死海景区的旅游业将产生极其深远的影响。基于电子商务的旅游景区服务是当期旅游景区发展的新模式，它在满足游客个性化需求、增强信息及时性、有效性等方面都有巨大的实际意义。大英死海景区可以借助政府和相关政策的支持，在完善配套设施的基础上，搭建电子商务平台，通过互联网渠道进行宣传推广，创新旅游产品，引起游客对景区的关注，从而塑造独特的景区品牌，使得景区获得更好更快的发展。本文阐述大英死海景区发展电子商务的背景，重点分析了景区行业环境、消费市场、战略定位等方面内容，并在此基础上提出了大英死海景区发展电子商务的策略，就其电子商务网站的优化做出了方案。 关键词： 大英死海景区 旅游电子商务 发展策略 Analysis of the Dead Sea tourism electronic commerce development strategy Abstract: In the age of growing development of electronic commerce and the tourism industry, electronic commerce will have far-reaching impact to DaYing Dead Sea Area. It has great realistic significance in meeting the individual needs, enhancing the timeliness, and effectiveness. DaYing Dead Sea area can develop better by the support of government, and relevant policy. Based on the perfection of supporting facility, e-commerce platform, and propagandizing and popularizing by internet, tourism product of DaYing Dead Sea area can be innovated, and more and more tourists will pay much attention to DaYing Dead Sea. In this way, unique brand of the scenic spot can be created. In this thesis the background information about e-commerce of DaYing Dead Sea Area will be stated, and the point is the analysis of Industry environment of the scenic spot, consumer market, and strategic positioning and so on. Based on what stated before, the author makes proposals of e-commerce for DaYing Dead Sea Area, and some schemes are made to optimize e-commerce website of DaYing Dead Sea Area。 Keywords: DaYing Dead Sea Scenic Area Tourism E-commerce Development strategies 目 录 1 引言 1 2 大英死海景区发展旅游电子商务的背景 1 2.1大英死海景区发展旅游电子商务的必要性 1 2.2大英死海景区旅游电子商务发展现状 2 3 大英死海景区旅游电子商务市场分析 3 3.1 大英死海景区旅游电子商务行业分析 3 3.2 大英死海景区旅游消费者分析 4 3.3 大英死海景区竞争者分析 5 3.4 大英死海景区市场综合SWOT分析 6 3.4.1 优势 6 3.4.2 劣势 6 3.4.3 机会 7 3.4.4 威胁 8 4 大英死海景区旅游电子商务发展策略 9 4.1 加强政府引导和支持 9 4.2 资源整合和提供个性化旅游服务 9 4.2.1 资源整合 9 4.2.2个性化旅游 10 4.3 大力培养和吸引人才 10 4.4加强网站付费安全性 11 5 大英死海景区旅游电子商务网站优化方案 12 5.1 大英死