中国当代非叙事性动画研究.pdfVIP

摘要 随着新媒体艺术的日益发展，动画作为一种特殊的艺术表现形式拥有大量观众。如 今动画风靡世界已是不争的事实，并已成为一种全球化的艺术语言。然而在观众习惯了 欣赏 日渐模式化的商业叙事动画时，另一种类的动画形式正发展起来，这便是非叙事性 动画影像。这类动画最大的特点是没有具体故事内容，运用动态的画面来展现光怪陆离 的视觉形象，以期给观众带来强烈的视觉冲击。非叙事性动画在近几年呈现出多元化的 发展趋势，除了实验性很强的先锋动画以外，还有一部分概念广告、频道包装等正逐步 采用这种表现形式，由此可见，非叙事性动画在国内有着很大的发展空间和发展潜力。 但是，就 目前国内动画业而言，存在着对非叙事性动画这一表现形式的不同看法，专家 学者对非叙事性动画也没有进行深入的理论研究。因此，深刻地分析我国当代非叙事性 动画的发展现状、发展前景及提出其优化策略是十分必要的。 关键词：非叙事性动画、多元化、先锋动画、可行性 I Abstract With the increasing development of new media art, animation, as a special form of artistic expression has a large audience. Today, animation swept the world is an indisputable fact, and has become a global artistic language. However, in the audience accustomed to appreciate the growing mode of commercial narrative animation, another type of animation is developed, which is non-narrative animation image. The biggest feature of this type of animation is not a specific story, dynamic screen to show the bizarre visual image, in order to give the audience a strong visual impact. Non-narrative animation in recent years, showing a wide range of development trends, in addition to a pioneer in the highly experimental animation, part of the concept of advertising, channel packaging is gradually adopted this form of expression can be seen, non-narrative animation in the country has much room for development and development potential. However, the domestic animation industry, there are different views on the manifestations of non-narrative animation, experts and scholars did not conduct in-depth theoretical studies of non-narrative animation. Therefore, a profound analysis of the current development of Chinas conte